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The site a5cashandcarry.co.za states the following, "Welcome to A5 CASH AND CARRY." We observed that the webpage also said " Your Ideal One Stop Shopping Destination." It also stated " Our motive at A5 Cash and Carry is to ensure that our valued customers get the best products and brands at the most affordable prices. We aim to maintain high standards when it comes to customer service and needs ensuring our valued customers have a pleasurable shopping experience at any of our visited stores. 108 Victoria Street, Durban 4001. Dont worry, we hate spam!." The header had a5 cash and carry as the highest ranking keyword. This keyword was followed by cash and carry, a5, and a5 durban which isn't as urgent as a5 cash and carry. The other words the site used was a5 phoenix. a5 pietermaritzburg is also included but will not be viewed by search engines.